Interactive television or enhanced televisiion? : the Dutch users interest in applications of ITV via set-top boxes

This paper is both an analysis of the phenomenon of interactive television with background concepts of interactivity and television and a report of an empirical investigation among Dutch users of set-top-box ITV. In the analytic part a distinction is made between levels of interactivity in the applications of ITV. Activities labelled as selection, customisation, transaction and reaction reveal low levels of interactivity. They may be called ‘enhanced television’. They are extensions of existing television programmes that keep their linear character. Activities called production and conversation have the potential of higher interactivity. They may lead to ‘real’ interactive television as the user input makes a difference to programmes. It is suggested that so-called hybrid ITV– TV combined with telephone and email reply channels- and (broadband) Internet ITV offer better opportunities for high interactivity than set-top-box ITV. \ud The empirical investigation shows that the demand of subscribers to set-top-box ITV in the Netherlands matches supply. They favour the less interactive applications of selection and reaction. Other striking results are that young subscribers appreciate interactive applications more than the older ones and that those with a low level of education prefer these applications more than high educated subscribers. No significant gender differences were found

Realistic and schematic visuals

In the present study a comparison was made between three different visual formats of an educational television (ETV) programme. Subjects watched either a version with a studio presenter only , a version with inserted realistic visuals, or a version with inserted schematic visuals. These three versions differed only in visual format, the audio‐track was the same in all cases. Recognition and reproduction of the (abstract) subject‐matter of the programme were measured directly after seeing the programme (shortterm) and three months later (long‐term). The schematic version yielded better reproduction of the main issues of the programme, especially in the long term. The results indicate that schematic visualization of abstract subject‐matter should receive more consideration for application in ETV

Can mood-inducing videos affect problem-solving activities in a web-based environment?

The purpose of this study was to examine whether a video-induced positive and negative mood has a differential effect on subsequent problem-solving activities in a web-based environment. The study also examined whether task conditions (task demands) moderated the mood effect. As in traditional experimental mood-effect studies, the affective video materials were not related to the tasks. The results show that affective video clips did impact performance on an insight task but not on a divergent-thinking task. This provides evidence that in some cases affective video has an effect on the performance of unrelated tasks in a web-based environment.\ud \u

Making Dutch pupils media conscious: preadolescents’ self‐assessment of possible media risks and the need for media education

Despite clear European and Dutch policies about media education, there is currently no media education curriculum in Dutch schools. A survey among preadolescents (n = 257) in six primary schools in the Netherlands included questions regarding media access, fears, risks, parental mediation of television and the internet, and the need for media education. Findings indicate an overall high saturation of media, but media choice depends on sociodemographic factors. Preadolescents are given rules for using the internet more often than for TV. Boys feel more confident about media use, and few participants report negative experiences or perceive risks while using the internet. Pupils feel a high need for media education, and those who are already thinking critically about media demand lessons more often. Therefore, both technical knowledge about media and critical awareness of the influence of media must be taught

Irritating, shocking, and intolerable TV programs: Norms, values, and concerns of viewers in The Netherlands

This study investigates the negative reactions of Dutch viewers to the content of television programs. The results show that a vast majority is sometimes irritated by TV programs, that a somewhat smaller majority is sometimes shocked by the programs, and that one fifth of the viewing population consider certain programs to be intolerable. The most frequently mentioned genres are games, shows, and related entertainment programs, while reality TV (scoring high on all negative reactions), news and current affairs (often shocking), and sex (often intolerable) are primarily evaluated as irritating. It appears that violent and frightening material creates by far the largest category of negative responses. Intimidating behavior worries the viewers most, immediately followed by the violation of privacy. This article also discusses the consequences of these results for broadcasting policy in the Netherlands

Flaming on YouTube

In this explorative study, flaming on YouTube was studied using surveys of YouTube users. Flaming is defined as displaying hostility by insulting, swearing or using otherwise offensive language. Three general conclusions were drawn. First, although many users said that they themselves do not flame, flaming appears to be very common on YouTube. Second, views on flaming varied but were more often negative than positive. Some people refrain from uploading videos as a result of flaming, but most users do not think of flaming as a problem for themselves. Third, several explanations of flaming were found to be plausible, among which were perceived flaming norms and the reduced awareness of other people’s feelings. Although some YouTube users flame for entertainment, flaming is more often intended to express disagreement or as a response to a perceived offense by others

Donation to disaster relief campaigns: Underlying social cognitive factors exposed

A number of very serious natural disasters have put an enormous pressure on relief organizations in the last few years. The present study exposes underlying social cognitive factors for donation to relief campaigns. A causal model was constructed, based on social cognitive theory, research on attitudes, and the impact of media exposure. The aim was to expand and improve an already existing model by Cheung and Chan [Cheung, C. K., & Chan, C. M. (2000). Social-cognitive factors of donating money to charity, with special attention to an international relief organisation. Evaluation and Program Planning, 23, 241-253]. The expanded model showed a better fit. Furthermore, the expanded model explained two-thirds of the variance of the intention to donate to a disaster relief campaign. The greatest predictor of the intention to donate proved to be "Past donation to disaster relief campaigns." The factor "News exposure" was indicated to be a valuable additional factor, as it had a significant direct effect on "Awareness of a disaster relief campaign" and was the only factor that had a total effect on all other factors, including "Intention to donate to a disaster relief campaign."Donation Social cognitive theory Disaster relief campaigns

Digital movie piracy: A perspective on downloading behavior through social cognitive theory

This study refined and specified a model based on the application (e.g. LaRose & Kim, 2007) of social cognitive theory (Bandura, 1986) to analyze and compare the behavior and attitudes exhibited by movie downloaders and to compare the number of movies they consume. The model is tested against data obtained from college students and from attendees of a technological lifestyle forum in the Netherlands. After revisions, the model explained nearly 23% of the variance in the number of movies downloaded. The most important factors in this model were the drive to view many different and new movies, the social environment and perceived attitudes toward the behavior, and the degree to which downloading has embedded itself in the daily routine. Because the Dutch government and lobbyists are unclear about the current legislation in the Netherlands, a unique opportunity existed to study the impact of being aware of legislation on the behavior. The results also indicate an unexpected openness among the participants to an alternative film-distribution method in which both the producers and the consumers receive an honest deal. These findings suggest options for relieving the current political and social tensions associated with movie downloading without prosecuting an increasing portion of the populatio

Added value of an autostereoscopic multiview 3-D display for advertising in a public environment

The rapid development of new media has made it increasingly possible to present people with ever richer experiences. The two experiments in this paper examine the mediating role of presence in a 3-D display as compared to a 2-D display with respect to commercials in a public environment. The results show that an autostereoscopic multiview 3-D display enhances the feelings of presence and produces a more positive brand attitude. Hence, autostereoscopic 3-D displays outperform 2-D displays for eye-catching out-door advertising